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Writers who are bloggers should keep these 5 things in mind to build a better brand and refine them periodically (sharing my experience of 3 years)
I started blogging almost 3 years ago.
At the time I knew that if I want to make money through blogging and build a substantial following and thought leadership in a field, I will have to pick a niche and stick to it.
And that is true, 100 percent but going beyond that there are things that you eventually need to give enough attention and build a sort of persona for your brand before catering to the buyer personas you ascertained.
Building a personable, connectable, and relatable brand basically.
Apart from writing, if you are a blogger who has not delved into the marketing part of it (You must learn to market if you want to get noticed in a loud world) then you must not be as aware of the terms buyer persona, content strategy, brand messaging and the keyword or the head term.
Additionally, I believe most of us have done a research project in the final year of their university and have formatted their research paper based on either of the widely accepted style guides, like the American Psychological Association style guide or APA style in short, where you leave margins in a certain way, cite…
